There Are 3 Contact Points
15 Nov 2005, 2:57:28 am
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As I have mentioned already at various times, putting your website on the internet isn't a guarantee of sales, or even visitors. To get both, you have to pay attention to some basic information.

What every person doing business on the internet needs to understand is that on the web, the only way you are found is in one of these 3 ways, or contact points:

Searches You might start at Google, the Yahoo Directory, or if you are seriously shopping, at Froogle, Amazon, eBay, or other favorite haunt, based on what you are looking for.

Links You start your day at site X, see a link that is described interestingly, and you click on it. Maybe it's a sales page, & you shop. Or maybe it's a cool personal page on Civil War monuments, and they link to a book on Amazon, or you follow a link on their links page, to blog, then to another page & so on until you end up buying something.

Word of Mouth A referral from a friend or family member. Your sister tells you of this great place where she bought her sweater & you sit at your computer & type in the URL, or your co-worker sends you an email with the link to the place he got his groovy tie.

Some routes are more direct than others, but those are really the main ways anything is found on the web.

You, as a business person, must try to harness as much, as many, of these contact points as possible.

Since most folks will start with a search, and even the other 2 contact points often begin as searches, you need to know how to make the most of search engines.

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